Midea Group Central Research Institute Exhibition Hall: Innovation with infinite possibilities

　　如何在展厅空间内，创新无限的可能性，展现多种解决方案及互动场景?这是Media中央研究院展厅项目中，设计团队不得不面对的难题。

　　展厅的目标是将全球领先的企业规模、无限可能的商业机遇和独特创新的技术产品等价值和信息，清晰智能地传达给合作伙伴。

　　How to showcase infinite possibilities of innovation, multiple solutions, and interactive scenarios within the exhibition space? This is a challenge that the design team had to face in the Media Central Research Institute exhibition hall project.

　　When Xinkewei was commissioned to design the exhibition hall for the Media Central Research Institute, the design team had to face this problem, with the goal of clearly conveying the company's global leading scale, unlimited opportunities, and unique technological innovations.

　　提取概念主题Extract Concept Topics

　　本次项目另一个的挑战是提取企业的核心理念，并以此串联所有内容版块，美的中央研究院展厅以不断突破的精神，在行业的各个领域探索和发展，这种不断求索的精神创造了美的未来的无限的可能，于是，设计师从提取的众多元素中敲定了 "Innovation Unlimited创新无限 "这个主题，希望参观者走进展厅亲身探索品牌无限生命力与科技无限可能性。

　　展厅被分为5个部分，分别是：Developed Infinity 发展不止步Inspirational Infinity 灵感不设限Scenario Infinity 体验无边界Innovated Infinity 创新全领域International Infinity 机遇跨国界

　　围绕着 "Innovation Unlimited 创新无限 "的概念，共同形成了一个清晰一致的旅程，丰富的技术创造了一个令人难忘的互动体验。

　　Another challenge of this project is to extract the core concept of the enterprise and connect all content sections with it. The Midea Central Research Institute exhibition hall explores and develops in various fields of the industry with a spirit of continuous breakthroughs. This spirit of constant exploration creates infinite possibilities for Midea's future. Therefore, the designer selected the theme of "Innovation Unlimited" from the extracted numerous elements, hoping that visitors can enter the exhibition hall to explore the infinite vitality of the brand and the infinite possibilities of technology firsthand.

　　The showroom is divided into 5 parts：Developed Infinity Inspirational Infinity Scenario Infinity Innovated InfinityInternational Infinity

　　They revolve around the concept of 'infinite innovation', together forming a clear and consistent journey, and through technological enrichment, creating an unforgettable interactive experience.

　　AIDA设计策略AIDA Design Strategy

　　本次展览的设计策略被称为AIDA，是Attention(注意力)、Interest(兴趣)、Desire(欲望)、Action(行动)的缩写，所有要素共同创造了一个奇妙的旅程，将引导参观者自然的从第一个区域走入下一个区域。

　　空间的设计语言决定以简约的色调，简单透明的元素，来强调Midea公司的技术创新和进步，从入口处开始，参观者就可以感受到公司对未来的专注。

　　The design strategy for organizing exhibitions is called AIDA, which stands for Attention, Interest, Desire, and Action, all of which together create a journey that will guide clients from the first point to the last point according to the chosen strategy.

　　The design language of the space determines to maintain minimal color tones and simple transparent elements to emphasize Midea's technological innovation and progress. From the entrance, visitors can feel the company's focus on the future.

　　发展不止步

　　Developed Infinity

　　旅程从名为 "发展不止步 Developed Infinity "的区域开始，第一个区域的功能是引起人们的注意，并激发参观者进一步探索的兴趣。

　　这个区域采用一排半透明的展板，讲述企业的发展历史，以及历年的荣誉奖项、成就和合作者。

　　The journey starts with the section called Developed Infinity, The first area’s function is to initiate attention and cause interest for the further exploring.

　　The first area introduces visitors to the company. The translucent displays tell the history of enterprise’s development and provide all the necessary information about Honor Awards, Accomplishments and Cooperative partners.

　　灵感不设限Inspirational Infinity

　　所有的成就都源于对未来生活的无限想象。

　　第二个区域被称为“ 灵感不设限 Inspirational Infinity”，由展览中心的长方形展台呈现，转台上的模型展示了未来美的集团发展的起点。

　　利用旋转的模型与产品相结合，使参观者可以与产品真实互动，主动探寻设计和解决方案中的亮点。

　　All achievements start from the unlimited imagination of the future life.

　　The second area is called 'Inspirational Infinity', presented by the rectangular exhibition booth at the exhibition center, with models on the turntable showcasing the starting point of Midea Group's future development.

　　By combining the rotating model with the product image, visitors can interact with the product in a real way and actively explore the highlights of the design and solutions.

　　旋转模型易于互动，让每个客户都能清晰地了解产品本身，而AI技术的叠加，将产品技术数据处理成易理解的可视化展示内容，因此，旋转的模型与产品的展示方式，成为了最有效、最直观的技术介绍解决方案。

　　The rotating model is easy to interact with, allowing each customer to have a clear understanding of the product itself. The combination of AI technology processes product technical data into easily understandable visual display content. Therefore, the rotating model and product display method have become the most effective and intuitive technical introduction solution.

　　体验无边界Scenario Infinity

　　这一部分专门对美的研究院进行了详细的解释，为客户提供了 "无界的体验"。

　　This section provides a detailed explanation of Midea Research Institute, offering customers an "unbounded experience".

　　第三个区域叫做体验无边界，客户可以体验智能技术无微不至的关怀，并获得有关美的研究院的系统知识。

　　这里的交互式体验是对房地产难题，基础设施，商业服务，公共事业和农业生产等领域的业务困难和目标解决方案的多维度系统的演示，并且，设计师专门为这个部分设计了清晰的图形，使这些难懂的概念可以转化为简单的视觉图形。

　　The third area is called Experience Boundless, where customers can experience the meticulous care of intelligent technology and gain systematic knowledge about Midea Research Institute.

　　The interactive experience here is a multidimensional system demonstration of business difficulties and target solutions in areas such as real estate, infrastructure, commercial services, public utilities, and agricultural production. The designer has specifically designed clear graphics for this part, allowing these difficult concepts to be transformed into simple visual graphics.

　　创新全领域Innovated Infinity

　　科技的下一部分代表着创新的无限可能，它讲述了整个领域的创新故事，为客户提供了技术与制造的相关信息，让客户可以自主探索智能技术、软件系统、硬件设备和制造屏幕背后的亮点。

　　The next part of technology represents infinite possibilities for innovation, telling the story of innovation in the entire field and providing customers with relevant information on technology and manufacturing, allowing them to independently explore the highlights behind intelligent technology, software systems, hardware devices, and manufacturing screens.

　　机遇跨国界International Infinity

　　最后一个区域代表国际市场的无限可能，这一部分以交流学习向参观者和潜在客户讲述了跨越国界的机遇，开启了国际舞台的可能性。

　　The last region represents the infinite possibilities of the international market, and this part tells visitors and potential customers about cross-border opportunities through communication and learning, opening up the possibility of the international stage.

　　写在最后

　　展厅不只是一个设计问题，还是一个审美问题，美国学者马先生在《设计与人格》一书中提到了人的审美需要与意动、认知需要的不可分割性，展厅的自然属性与文化属性观照着人的不同层次的需要，对应着人的生理需要、安全需要、归属和爱、自尊和自我实现，当然还有审美。

　　随着人们对生态、土地和自身的认知，对展厅的要求从单纯的空间功能，向场景、活动、情感连接和内心的价值所趋近，对设计者提出了更高的要求，信可威设计将持续保持创新与探索的动力，结合行业发展趋势及人们对空间的需求不断提升自身，创造更多符合时代标准的新时代展厅。

　　标杆企业展厅参观

　　3月16日，顺德工业设计协会组织协会会员单位参观美的集团中央研究院创新工坊。参观了解美的各类研发制作创新创业项目的过程。

　　美的在国内家电行业处于绝对领先水平，美的集团中央研究院创新工坊占地面积1200平方米，创新工坊主营各类研发制作创新创业项目，专业提供全方位的手板研发解决方案和技术服务。

　　本次参观我们很荣幸的得到了张经理的热情招待，技术人员对创新工坊的发展路程、主要人才团队、设备与今后的发展方向以及美的创新展厅各类产品做了讲解。在技术人员的讲解下，我们也看到了一个标杆企业精益求精、追求卓越的企业精神。

　　参观创新工坊之后，大家来到了会议室进行交流座谈会。大家带着问题进行交流学习，就产品开发、共享资源等方面交换意见。本次座谈会为大家提供了宝贵的经验及建议，受益匪浅。

　　项目档案

　　项目名称：美的集团中央研究院展厅设计

　　项目地点：广东佛山

　　业主单位：美的集团

　　展厅面积：1500㎡

　　展厅设计：信可威

　　室内设计：信可威